Chevy’s “Unbranded” Ad Wins Nielsen’s Automotive Tech Ad of the Year

Very few driving enthusiasts are unaware of the captivating Chevrolet Malibu sedan, as it comes furnished with impeccable technology, performance and safety features that leave drivers speechless year after year. The charm of the Chevrolet Malibu is always evident through the expression of those who gaze upon it, and Chevy capitalized on that genuine, honest reaction by launching its “Real People, Not Actors” advertising campaign. This campaign features numerous ad spots, but the one ad that stuck most with consumers, and subsequently won the Nielsen’s Automotive Tech Ad of the Year, was its “Unbranded” ad that focused around consumers determining which vehicle stood before them without being able to view the car’s emblem.

2017 Chevrolet Malibu

Read More

U.S Army Partners with General Motors to Test Chevrolet ZH2 Truck for Combat

Americans have come to know Chevrolet as the legendary brand that religiously engineers exceptional trucks, SUVs and compact cars. Each Chevy vehicle prides itself on exerting power and delivering distinct style on every road across the country. Now, Chevy has ventured into uncharted terrain with its newly created hydrogen fuel cell vehicle, the Chevrolet ZH2 truck.

Chevy ZH2 Read More

Chevrolet Owners Used Over 4.22 Petabytes of Data Last Year

Modern cars can come packed with a plethora of advanced technology options, helping to keep drivers better connected than ever before. The new line of 2016 and 2017 Chevy sedans, SUVs and trucks are no exception, as most have available OnStarĀ® 4G LTE Wi-FiĀ®. This feature allows multiple people to connect their mobile devices to the mobile hotspot for a speedy internet connection without having to use their own data. In 2016, Chevrolet owners consumed an astonishing 4,220,684 gigabytes. The most usage increase was seen from users of Chevy Tahoe and Suburban models — spiking 216% in 2016 over 2015.

Capture

Read More

New Driving Modes Increase Range of Chevy Bolt

As the automotive industry makes the slow transition from fossil fuels to electric motors, one of the biggest obstacles has been driving range. You can’t charge a battery as quickly as you can fill a gas tank, and the engines haven’t been able to hold a charge for as long as a tank of gas can burn. Chevrolet is stepping up to solve this conundrum, however, offering an intelligent design for the 2017 Chevrolet Bolt that will help charge the battery as you drive.

chevy-bolt

Read More

According to Studies, Parents Most Concerned about Teen Driving

Teenagers have the capacity to get into quite a bit of trouble during those formative years of adolescence, which gives parents a long list of things to worry about. However, a recent Harris Poll survey commissioned by Chevrolet found that about 55% of parents worry more about their teen driving than any other subject of parental stress, including drugs and alcohol or academic performance.

Teenager with a silver 2017 Chevy Sonic

Read More