Chevy’s “Unbranded” Ad Wins Nielsen’s Automotive Tech Ad of the Year

Very few driving enthusiasts are unaware of the captivating Chevrolet Malibu sedan, as it comes furnished with impeccable technology, performance and safety features that leave drivers speechless year after year. The charm of the Chevrolet Malibu is always evident through the expression of those who gaze upon it, and Chevy capitalized on that genuine, honest reaction by launching its “Real People, Not Actors” advertising campaign. This campaign features numerous ad spots, but the one ad that stuck most with consumers, and subsequently won the Nielsen’s Automotive Tech Ad of the Year, was its “Unbranded” ad that focused around consumers determining which vehicle stood before them without being able to view the car’s emblem.

2017 Chevrolet Malibu

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U.S Army Partners with General Motors to Test Chevrolet ZH2 Truck for Combat

Americans have come to know Chevrolet as the legendary brand that religiously engineers exceptional trucks, SUVs and compact cars. Each Chevy vehicle prides itself on exerting power and delivering distinct style on every road across the country. Now, Chevy has ventured into uncharted terrain with its newly created hydrogen fuel cell vehicle, the Chevrolet ZH2 truck.

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Toyota Partners with Universities to Research How to Improve Electric Vehicle Batteries

Meet the Toyota Research Institute — this institution was founded back in 2015 and has been diligently hard at work ever since, striving to transform your Toyota driving experience and capabilities all behind closed doors. These bright and innovative men and women have been successfully using Artificial Intelligence and other advanced sciences to help research auto safety, especially pertaining to self-driving cars, and increasing access to mobility for those who have lost the ability to drive, among other advancements. But today, their newest challenge involves reinventing and improving the electric vehicle battery. And to accomplish that feat, the Toyota Research Institute has teamed up with some of the country’s brightest and most noteworthy universities in the hopes of discovering a solution.  Electric (more…)

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Dodge has Partnered with Universal Pictures to co-promote The Fate of the Furious

It’s hard to believe that the first installment of The Fast and the Furious hit theaters everywhere 16 years ago on June 18, 2001. In fact, it’s hard to even picture life without ever meeting the beloved characters of Dominic Toretto (Vin Diesel) and Brian O’Conner (Paul Walker). This movie franchise instantly captured the hearts of America with its intense action sequences and touching moments of brotherly love and friendship, and has only continued to do the same over the years.

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Buick OnStar® 4G LTE Wi-Fi® Hotspot Allows You to Never Miss a Minute of March Madness Action

You have diligently calculated the odds, pulled out your old college jersey and put together a sure-to win March Madness bracket, and now all that remains is to vigilantly watch every game in the hopes that your selected team comes out on top. With so many potential upsets and victorious moments occurring throughout every night, the last thing you’d ever want to do is miss that game-winning shot or powerful slam dunk. In fact, you may never want to leave your TV for fear of not being able to witness the greatness unfold!

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